FD241 GMGM5023 KUMP A STRATEGIC MANAGEMENT IN PUBLIC ORGANIZATION
This course focuses on strategic management and leadership in the public sectors of democratic societies. It critically examines and applies the assumptions, concepts and tools of the new approaches to public management that are being applied around the world. It presents a broad analytic approach to the problems that managers face and aims at the development of integrated strategies for improving performance in solving serious problems in the public sphere. It should complement specialized courses that focus in more detail on the particular tools that managers use, and should help students integrate the knowledge they have gained from their experience and from previous course work. Important strategic aspects that will be examined in the course include: the importance of strategy in the public sector, an overview of strategies concepts and issues, the strategic management process, useful support technique and strategy in practices with case study and innovation in public sector.
Lecturer: Dr. Abd. Rahim Bin Romle -
FD241 GMGA5063 KUMP A PUBLIC SECTOR MARKETING
The adoption of New Public Management (NPM) and entrepreneurial government as strategies of public sector reform has changed the way in which public sector is managed and delivered it services. One of the major requirements of reform was to imitate private managerial principles with the aim to improve public sector efficiency and performance. Marketing is part of entrepreneurial government elements that can be taught in the context of public management. Therefore, this course is designed to expose students about the importance of marketing for public sector and how to utilise proven marketing principles and techniques to accomplish the goals of reform: to improve public sector efficiency and performance.
Lecturer: Dr. Low Kah Choon -
FD241 GMGA5053 KUMP A POLITICS AND ADMINISTRATION
This course will provide students with foundational knowledge, tools, and best practices of thinking about both classical and emerging administrative and managerial problems. The main focus is on two perspectives, namely political process and administration of the state. Throughout the course, students will be exposed to topics such as introduction to politics and administration, theory of the public administration, civil service reform and responsibility and accountability. Finally student also will be exposed to contemporary issues on politics and administration in the government.
Lecturer: Dr. Marfunizah binti Ma'dan -
FD241 GMGA5014 KUMP A PUBLIC POLICY
This course focuses on the public policy process in Malaysia other countries, and concentrates on how potential ideas for governments' actions are translated from concepts into reality. This course will examine both the policy process at the federal (national) level and policymaking by state governments and its subsidiary units. Students are presumed to have some prior background in public policy, either through employment or prior study.