JA241 BPME3033 KUMP C E-COMMERCE

The course aims to provide a versatile introduction and understanding in e-commerce to undergraduates majoring in business management and entrepreneurship. Students are able to relate to a wide range of e-commerce applications and issues that cover various sectors of economy including manufacturing, wholesale, retail and services. Furthermore, students also aware about the pervasive nature of web technology in the form of mobile, location based and social commerce that have a great impact on business activities today and in the future.