This course will enhance students with the concepts of corporate communications and its practices in managing an organization. Students increased their understanding of key dimensions in corporate communications and its relationship with organization stakeholders, including marketing, media relations, corporate responsibilities, corporate identities, brand management, crisis management and the application of new media in managing corporate communication. A variety of teaching/learning approaches, case studies, team projects, student presentations, readings, and lectures are used to enhance understanding and increase student responsibility for learning. Using case studies the program explores: best practices in corporate communications planning and strategy, media relations, e-communication, brand management, corporate and social responsibilities and current trends in the practices of corporate communication.