This course examines how we come to know ourselves and our world, and to desire, hate, judge, and act, through the simulative "mediation" of mass communication. The aim is to provide students with greater understanding of the highly commodities symbolic environment that surrounds them and to which they continually respond and react as audience. Although the focus is psychological, the history, sociology, political, economy, and technology of the mass media will be discussed to examine their influence on thoughts and behaviour.

This course prepares students for the workplace by teaching multimedia concepts and providing activities for business-standard software applications such as print and Web publishing, animation, digital imaging, and more.

This course offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary economics. It exposes students to a new cultural economics, or known as an evolutionary economics of creative industries. It focuses on the role of entrepreneurship, innovation trajectories and the market process of creative destruction. It connects the creative industries to different phases of an innovation trajectory and to the organisations, social networks and institutions that facilitate the innovation trajectory.

The course is intended to provide students with the necessary knowledge and skills to develop a better understanding of how people think about and relate to the creative industry-related brands, products and services. In particular, the course aims at teaching students about how to understand audience, the process of conducting market research and interpretation of data. Based on the findings of the projects, students will be guided on developing a new product or service, assessing customer satisfaction, segmenting a market, expanding into new markets, and developing an advertising campaign related to the creative industry.